Social Media for Business
This course is suitable for anyone in a role that requires them to use social media to promote a business.
• To develop an understanding of how to use social media in a business and marketing context.
Session 1: Why Use Social Media in Business? Creating a marketing plan Which platforms should I use? Reputation Management
Session 2: Understanding your customer base Brand identity Why will it fail?
Session 3: Twitter for business Setting up a business account Composing Effective tweets including shortened links Publically responding to criticism.
Session 4: Twitter tools – Tweetdeck / Hootsuite Connecting to other platforms Understanding Metrics Paid for ads.
Session 5: Facebook for Business Setting up a business Facebook page. Effective Content Building up your customer base Using metrics effectively
Session 6: Other areas to consider Linked In Mail Chimp Survey Monkey Recap Q&A
To enquire how to apply for funding please email: Enquiries@best2train.co.uk or call Steven Manners 01202 527654