This course is suitable for anyone in a role that requires them to use social media to promote a business.
To develop an understanding of how to use social media in a business and marketing context.
Session 1: Why Use Social Media in Business?
Creating a marketing plan
Which platforms should I use?
Session 2: Understanding your customer base
Why will it fail?
Session 3: Twitter for business
Setting up a business account
Composing Effective tweets including shortened links
Publically responding to criticism.
Session 4: Twitter tools – Tweetdeck / Hootsuite
Connecting to other platforms
Paid for ads.
Session 5: Facebook for Business
Setting up a business Facebook page.
Building up your customer base
Using metrics effectively
Session 6: Other areas to consider
You can purchase a ticket for this course for £95 + VAT
If you would like to attend for free we do require you to complete registration to check eligibilty.
Please Leave a phone number when placing a free admission booking so we can contact you and take you through registration.